My GMail Management Strategy
Posted on May 24, 2010 by LJ Earnest
Categories: Productivity
Mondays are productivity days at SimpleProductivity blog.

I use GMail as my main mail program, and I use it as one of my first-line productivity tools. My system is a hybrid mish-mash of ideas I have picked up everywhere, and it suits my purpose. The purpose of this article is to show you how I set up GMail and use it to keep me on top of the game.
Routing
All of my email ends up in my main GMail account. I have my personal account from my ISP, my accounts from my blog domains, and another GMail account I use for some anonymity reasons. All these accounts dump into my main GMail account, so I only have to process one place.
I have also set up multiple reply-from addresses in GMail so that no matter where the email originated from, I can respond from that address. This is very handy, and keeps me from having to bounce around systems.
Labels
I love the GMail labels feature. I can tag my email every which way and be able to find it. I have four categories of labels: Action, Reference, Blog and Archive.
Using Label Sub-labels
In GMail you can set a label up to have sub-”folders” by typing a slash (/) in the name. I use the GMail Labs feature of Nested Labels to show these in a hierarchy (note that Nested Labels only work when all labels are set to Show) .
My Action Labels
My first set of labels are action labels. They all start with a “@” to make them sort to the top of the list. They include @Action, @In Process, @Print, @Read, @Respond, and @Waiting For. More about what these are for later. (The reason I have a @Print at all is because sometimes I am not in a place where I have access to a printer, and I can then process them later)
My Reference Material
My current reference material is stored in the folder structure that starts with Reference. Each area has its own folder. I have a Reference/Tax where I store tax receipts, for instance.
My Blog Labels
I keep my Blog label out of reference because I don’t want to dig through Reference to get to the material. This is the most used set of labels in my Gmail, after my Action labels. In this I classify and store my blog-related email: guest posts, affiliates, questions, ideas and sales.
My Archive
I noticed about three months ago that my Reference section was filling up with things that were not current, but I still wanted to hang onto. I created an Archive top folder (actually named zzArchive so it sorts to the bottom). In there I keep anything that is no longer current.
Setting Up Filter to Help with Processing
In order to make processing my email as quick as possible, I set up many rules. Any newsletter I sign up for is sent to a “+newsletter” address (example: lj+newsletter@gmail.com), so I have a filter set up to automatically label these as @Read. Anything that comes into my blog email address automatically receives labels of Blog and @Action.
Processing the Inbox
Once a day, I process my inbox. Starting at the top, I open each email. I apply my action labels to emails. If it is something that needs action, I’ll label @Action. Same with @Print and @Respond. Once I have done everything in my inbox, I delete all those items left, the ones that just needed me to read through them, but require no further action.
Next I will process my action labels. I start with @Action. If the item requires one action, I will forward the email to my Remember The Milk address with a brief description about what needs to be done, and delete the email. If it is something that will require more than one action, I send it to RTM for entry into the project list, but move the email to the @InProcess label so I don’t lose track of it.
Next, if I am in a place where I can print, I print all emails in @Print. Next I go through the @Respond, taking care of as many as possible. After I have responded the email either gets trashed, put in Reference, or put in the @Waiting For label, depending on what needs to be done next.
If I have time, I will start reading my @Read list.
Weekly Actions
Once a week, I go through and purge my @Read list. Since these are newsletters, I don’t feel bad if I don’t get to them.
Next I look at the @In Process and @Waiting For labels to make sure that there is nothing to be done. I might have to send a reminder, or decide to remove it from the label altogether, in which case it gets filed in the Reference section.
This hybrid system has stood me well during the past year. I seldom lose track of an email, and my responses have gotten much more timely.
Photo by Claude
If you enjoyed this post, please buy me a cup of coffee!
Comments (4)














[...] This post was mentioned on Twitter by Damian Castillo, GetItDone GTD News. GetItDone GTD News said: My GMail Management Strategy http://bit.ly/c2SXHn #productivity [...]
Another great article LJ! I hadn’t known about the sub-labels, that will definitely be helpful!
I am rethinking my email strategy and this article has been quite helpful. I have several separate email accounts, and now that I am using a smartphone I think it would be advantageous to consolidate them under one gmail account. And by doing so I won’t have to repeat the process whether I process on the phone or laptop. Thanks for the nice article.
John
I hardly ever log in to my other emails, because it all filters into Gmail. I do use labels for the accounts I pop, though, because forwarding wipes out the original sender. For example, if I forwarded all my home email to GMail, the from address would be me instead of the person who sent the email. So I use labels and color code them and label them, but leave them in my GMail inbox.
One very useful thing with managing multiple accounts is to set up the From addresses. (I didn’t talk about this in the article, because it’s not about processing). You can set up GMail to automatically respond from the address that the email came from. So if someone sends an email to LJ@xyz.net, I respond from there instead of from GMail. Very helpful.